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Lead Follow-Up Specialist

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Job Description

We are looking for a Lead Follow-Up Specialist & CRM manager for incoming leads, perform outbound follow-ups, and maintain our CRM system using Follow Up Boss.

The ideal candidate will ensure that every lead is contacted quickly, qualified properly, and scheduled for the sales team, while keeping the CRM organized and up to date.

This role combines CRM management, lead qualification, and outbound calling.

Key Responsibilities:
Lead Follow-Up & Calling 📞
Call new leads shortly after they enter the CRM
Follow up with buyer and seller inquiries
Conduct outbound follow-up calls to cold or inactive leads
Qualify leads based on interest, timeline, and readiness
Book appointments for the sales team
Record call notes and outcomes in the CRM
CRM Management 📊
Manage and update pipelines in Follow Up Boss
Maintain accurate lead records and contact details
Apply proper tags and statuses to leads
Ensure all communications are logged
Track lead activity and follow-up schedules
Messaging & Communication 💬
Send follow-up SMS and email messages
Maintain consistent communication with leads
Use templates and automation to nurture prospects
Ensure no lead goes unanswered
Data Entry & Organization
Upload and organize lead data
Maintain CRM cleanliness and accuracy
Update contact information and notes after interactions
Track follow-up timelines and tasks

Required Skills:
Experience using Follow Up Boss
Strong English communication skills
Comfortable making outbound calls
Experience with lead qualification
Strong attention to detail
Organized and able to manage multiple leads simultaneously

Preferred Experience:
Experience in real estate lead generation or real estate CRM
Experience working with international or remote teams
Familiarity with sales pipelines and appointment setting
Experience with SMS and email automation systems