We are seeking a dynamic marketing manager to support and elevate our brand across a broad range of channels. Our current outlets span print advertising (local newspapers and magazines), digital and social media, paid advertising, TV campaigns, outdoor signage, and our website platform, each serving a distinct but connected role in our overall marketing strategy.
As we grow, we need a creative team that can take meaningful work off our plate while raising the bar on quality and consistency.
What We’re Looking For:
A fresh, modern creative direction for all marketing materials—from yard signs and bus stop displays to flyers, brochures, and digital assets—while maintaining strong brand cohesion across all channels
Reliable deadline management, as our business moves quickly and requires a partner who can keep pace with listing timelines, seasonal campaigns, and ad schedules
Innovative marketing strategies and ideas, including new ad formats, content strategies (social media and YouTube), SEO/GEO positioning, and more effective lead-generation tools on our website platform
Ongoing collaboration with a long-term partner who understands our brand, anticipates our needs, and helps us stay ahead in a competitive market
Strong brand positioning, to become a top-of-mind choice in the luxury real estate space—where luxury is defined by quality, not just price
Marketing Channels & Scope
1. Print
Newspapers and magazines
Flyers (Just Listed / Sold, multi-property, promotional)
Business cards and special event materials
Listing presentation books and property brochures
Promotional handouts (to be developed)
2. Digital Media
Social media platforms (Instagram, Facebook, X, LinkedIn, etc.)
YouTube content (brand promotion, property showcases, educational content)
3. Digital Advertising
Paid social media campaigns
Search and display advertising
4. TV Advertising
Seasonal campaign ads (short-form, e.g., 15 seconds)
5. Outdoor Advertising
Yard signage
Bus stop and large-format outdoor displays
6. Website Platform
Lead generation tools (home evaluation, saved searches, property insights)
Listings management (current, exclusive, past sales, open houses)
7. SEO / GEO
Site optimization recommendations
Ongoing strategy and implementation
8. Google Business Profile
Skills & Requirements:
Proven experience in marketing strategy and execution across multiple channels (print, digital, social media, paid ads, etc.)
Strong background in real estate marketing or similar industries (preferred but not required)
Experience managing social media platforms (Facebook, Instagram, LinkedIn, etc.) and creating engaging content
Proficiency in paid advertising (Meta Ads, Google Ads) with a focus on lead generation
Knowledge of SEO and GEO strategies to improve online visibility and traffic
Ability to develop creative concepts and branding materials while maintaining consistency across all channels
Experience with website management and optimization (landing pages, lead capture tools, user experience)
Strong project management and time management skills with the ability to meet tight deadlines
Excellent communication and collaboration skills for ongoing partnership and coordination
Data-driven mindset with the ability to analyze performance metrics and optimize campaigns
